Tuesday, April 24, 2012

Nordstrom, Ridderstrale - Funky Business Forever.

Several years ago, read the first edition of the book about the funky business, but then the book that says do not lay down. I decided to reboot the matrix and read a book in a new edition from the standpoint of a new experience. And in the end - the same.





The book - just a collection of trivialities and idealistic view of bald Swedes a world in which they live, but that little reflects the reality around us. Trivial thoughts ' including the brain and you will be rewarded ' is being discussed throughout the book and is supported by numerous facts alleged, but the same facts can be explained by anything, but just not what the authors explain.



For example, they cite the fact that in Vetname poluobuchennye fought the Americans in Iraq, the vast majority of soldiers have completed college.





What else surprised that the authors contradict themselves on a regular basis, as an example you can give them a word about synergy, say executives had thought that 2 2 = 5, whereas in reality it is 3.5 and the authors do need to grab a gun hear the word ' synergy . And then on the book by the authors are themselves strongly recommend the use of the effect of association is greater when the terms themselves, which in principle is the same synergy. And these conflicts undermine all confidence in this book. The verdict - the book is well motivated to include brains, but that sets the wrong direction. And the rest of the usefulness of the book is rather doubtful.





PS. In parallel read ' information bomb ' Paul Virilio, a book was almost complete antithesis of the Swedish labor. Where the Swedes strongly welcome the innovation, and America's role in the development of a new world, Virilio sees the collapse of civilization, and fooling the people, and in confirmation samples are almost the same as the Swedes. That being said, the facts alone, and the interpretation of results in a radically different pictures of the world.

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